Label: Mute - 5099964719856 • Format: 6x, File MP3, Single 320 kbps • Country: UK & US • Genre: Electronic, Pop • Style: Electro, Synth-pop, Disco
The song was released on 7 June as the album's second single. Robert Copsey of Digital Spy stated, "Beginning with a piano riff reminiscent of vintage Elton'Alive' builds towards a fantastic arms-in-the-air chorus on which Goldfrapp proclaims 'I'm feeling alive again' over gorgeously warm 80s-style synths. Impressed by their work on the music Segelboot - Puhdys - Live Aus Der O2-World for Florence and the Machine 's song " Dog Days Are Over ", Alison asked the direction duo Legs to produce a script for the song "Alive".
The video was filmed over one day. The morning was dedicated to filming the dancers and extras, while the afternoon focused on Goldfrapp's Alive - Goldfrapp - Alive performance. Ross McLennan, the director of photographyexperimented with different styles of lighting to give the video an "incredible energy. The main idea behind the video is that Alison is a s-inspired aerobics instructor who leads a group of black metal fans and vampires through a fitness routine.
In front of her are a group of men the black metal fans standing in a pentagram wearing black hooded capes. As the music begins to pick up, the men take off their capes and begin to dance. After the Alive - Goldfrapp - Alive , Alison shoots white laser beams from her fingertips, summoning a group of female dancers to join the dancing group of Mad Blues - Johnny Winter - Scorchin Blues men.
As the video progresses, Alison uses further powers to make the female dancers, who are actually vampires, attack the dancing metalheads and consume their rainbow-coloured blood. Throughout this, Alison continues to sing and dance, urging the vampires to continue to perform the aerobics routine.
The video ends with Alison drinking some of the blood, revealing a pair of vampire fangs and laying down in a neon coffin.
Credits adapted from the liner notes of Head First. From Wikipedia, the free encyclopedia. Alison Goldfrapp Will Gregory. Digital Spy. Retrieved 7 September Retrieved 16 December The Times. Archived from the original Gentle Touch - Emashie - In The Mood 15 June Retrieved 12 May BBC Music. The Independent. Promo News. Retrieved 6 June Animation World Network.
Archived from the original on 28 June Retrieved 21 October Mute Records. We Are Glitter The Singles. Wonderful Electric: Live in London. Discography Songs Awards and nominations. Hidden categories: CS1 maint: others Articles with hAudio microformats Singlechart usages for Billboarddanceclubplay Singlechart called without song.
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